What is AEO?
Search gave you ten blue links. AI gives one answer. AEO is how you get into it.
Guides
What do agents need to know about AI visibility?
Short, plain-English guides on the things the checker looks for. Each one is written to answer a question an agent actually asks, cites its sources, and stays out of the acronym soup as much as it can.
These guides explain what real estate agents need to know about AI visibility: the 4 things that decide whether an AI crawler can read a site, the two files most agent websites are missing, and the structured data that tells a model who you are. Each one takes about 4 minutes to read, cites its sources, and ends with the check on your own report that shows whether the fix worked. More than 9 out of 10 buyers use the internet during their search, according to the National Association of REALTORS® buyer and seller profile, and Princeton’s GEO study found pages with statistics, quotations and citations up to 40% more visible in AI answers. The guides are written the way that study says a page should be.
AI can’t recommend what it can’t read. Clean and simple beats flashy every time.
What is llms.txt?
A one-page menu of your site that AI can read in a single bite. Almost nobody has one yet.
Can AI see your website?
Four doors stand between an AI crawler and your home page. Most agents have at least one of them shut.
What is schema and why should agents care?
The part of your website that tells AI exactly who you are, in a language it never misreads.
Which guide should I read first?
If you have never heard the term AEO, start with What is AEO? and then run your own site through the checker, which takes about 15 seconds. If you already have a report and one of the crawler-access checks failed, Can AI see your website? walks through the four doors in the order they are checked, and 3 of them can usually be opened in under 30 minutes. The other two guides explain the two files and formats that most agent websites are missing.